by Jason Farmer | Mar 21, 2025 | Growth Strategy
The cost-per-new-patient figures circulating in chiropractic marketing have no methodology behind them. What practices actually report spending is a fraction of the number they are being sold. Key TakeawaysChiropractic practices reported average marketing spend of...
by Jason Farmer | Oct 3, 2024 | Growth Strategy
Every growing practice eventually faces the service-line question. The answer is almost never based on demand. The practices that expand well share a different set of prerequisites entirely. Key TakeawaysDemand tells you a market exists. It does not tell you whether...
